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The Prancing Horse

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The PRIMA line was founded by S&B Watches™ as the company's small batch premium watch line. Each PRIMA watch is assembled by hand in the USA by our artisan watchmaker, applying only the finest in materials, components and craftsmanship for each timepiece. All PRIMA parts are built to proprietary specification in our California and Switzerland based machine shops with scrupulous attention to detail. PRIMA watches are backed by a comprehensive 3 year warranty on all parts and labor.

The Prancing Horse Specifications

  • Swiss ETA/Valjoux 7750 Chronograph Automatic Movement
  • Case Size: 44mm
  • Case Material: 316L Stainless Steel
  • Lug Width: 22mm
  • Strap Attachment: Spring Bar 
  • Tachemeter Bezel
  • 3 Piece Case Structure
  • Luminous Number & Hour Markers
  • Anti Reflective Coated Sapphire Crystal
  • Hand Laid Carbon Fiber Dial w/ Spun Sub Dials
  • Day/Date Window
  • Sapphire Exposition Case Back
  • Screw Down Crown
  • O-ring Sealed Pushers