The Prancing Horse

The PRIMA line was founded by S&B Watches™ as the company's small batch premium watch line. Each PRIMA watch is assembled by hand in the USA by our artisan watchmaker, applying only the finest in materials, components and craftsmanship for each timepiece. All PRIMA parts are built to proprietary specification in our California and Switzerland based machine shops with scrupulous attention to detail. PRIMA watches are backed by a comprehensive 3 year warranty on all parts and labor.

The Prancing Horse Specifications

  • Swiss ETA/Valjoux 7750 Chronograph Automatic Movement
  • Case Size: 44mm
  • Case Material: 316L Stainless Steel
  • Lug Width: 22mm
  • Strap Attachment: Spring Bar 
  • Tachemeter Bezel
  • 3 Piece Case Structure
  • Luminous Number & Hour Markers
  • Anti Reflective Coated Sapphire Crystal
  • Hand Laid Carbon Fiber Dial w/ Spun Sub Dials
  • Day/Date Window
  • Sapphire Exposition Case Back
  • Screw Down Crown
  • O-ring Sealed Pushers


  • Swiss Automatic Movement
  • 316L Stainless Steel Case
  • Transparent Case Back
  • Anti-Reflective Sapphire Crystal
  • Water Resistant to 10 ATM
  • Metal Mesh Bracelet
  • Two-Year Warranty
  • FREE Shipping


An end-to-end original Jerommie Smith design, the Skyline has a traditional mid-century aesthetic married with modern high-style elements. Nowhere is this more evident than the matching handcrafted sandwich dial and classic recessed numbering with modern tones. Available in stainless steel, or special order solid 18 karat gold, the Skyline is an all original throwback timepiece that will take over a room.

Perfectly balanced for the wrist, we oversee all stages of the Skyline build and quality control process. The Skyline is a hybrid of old and new. It's combination of sleek lines, simplicity and boldness without being overstated make it the pride of the S&B™ brand.


Movement: 2824-2 Swiss Automatic (ETA)

Case Size: 42mm case

Case Lugs: 22mm, threaded screw bars

Case Material: 316L stainless steel 

Case Finish: Polished stainless or solid 18 karat gold

Dial: Black with recessed numbers

Lume: C3 Super-LumiNova

Crown: Push/pull with seal gasket

Crystal: Anti-reflective sapphire crystal

Functions: Water resistant 10 ATM