CLICK HERE FOR S&B™ PRIVATE LABEL DESIGN SERVICES.

PRIMA was founded by Jerommie Smith after more than a decade of designing, engineering and servicing premium timepieces. Each PRIMA watch is assembled by hand in the USA by artisan watchmakers applying only the finest in materials, components and craftsmanship. Unlike mass production watch brands, all PRIMA parts are built to proprietary specification in our California and Switzerland based machine shops with scrupulous attention to detail. PRIMA watches are backed by a comprehensive 3 year warranty on all parts and labor.