In 2013, Smith & Bradley, Ltd. set out to build the first SANS-13 watch, using Kickstarter to fund the endeavor. The “tactical” watch would feature Swiss quartz movement, a sapphire crystal, and be water resistant to 200 meters. Designed and built in the USA, Jerommie Smith raised more than $41,000 from 203 backers to fund the creation of this workhorse of a watch. Inspired by law enforcement and tactical applications, the SANS-13 would soon deliver as a superior tactical watch that looked great, too.
Throughout the campaign and after the product release, the SANS-13 was quickly noticed and continuously discussed in the watch community, often with praise about how impressive it was, with particular attention being given to its Ronda 6003.D, 4 jewel Swiss quartz movement, magnified date window, and C3 Super-LumiNova vials and markers. The watch also had other unique elements such as the 42mm x 15mm stainless steel case, a crown that did not protrude past the crown guard, and the use of screws rather than spring bars to attach the band.
Roughly 5,000 SANS-13 watches were produced and sold to customers from 2013 to 2017, not only making the project a success story, but also positioning the watch as a highly sought-after item among law enforcement, tactical operators, and firearms enthusiasts alike.
With the SANS-13 watch on the market for a few years now we asked our service team members and more importantly, our customers how we could make the SANS-13 even better. Taking what we had already learned and applying feedback from customers, we did exactly that. We made the SANS-13 even better. Here’s how:
First, we upgraded the movement to a new, top-shelf Swiss quartz movement manufactured by world-renowned maker ETA. Understanding that this is the same movement that Tag Heuer and other great brands have used in their watches for over twenty years, the proof of concept was already done.
Some of the feedback we received showed us that the lume-injected vials on the hands and dial of the watch had become a bit fragile. We discovered that some of the vials had broken free from their installation in some instances. So, Jerommie replaced the vials with paint injections on the hands and dial. The paint injected C3 Super-LumiNova produces the same illumination solution, but without the risk of the vials breaking free.
Another positive result of removing the vials was that the hands would now require less space when stacked. This allowed the case size to be reduced in height from 15mm to just 12mm.
We also applied customer feedback in making the crown bigger and removing the magnified date window as well.
While we liked the idea of using screw bars to attach the watch band to the case, our customers helped us realize that this made the task of changing the bands into a very tedious process. It became obvious that spring bars were the better solution, which would allow customers to change their bands more easily and quickly in the field.
Finally, we increased the water resistance rating from 200 meters to 300 meters.
The new SANS-13 Tactical Sport Watch (2.0) was soft-launched to market in early 2019. Since the release, we have received more great feedback from our customers, who really appreciate and enjoy the watch. It’s a very rewarding feeling. We’re proud of our products and we appreciate and value those customers who choose to wear the SANS-13.
Click here to purchase the SANS-13 Tactical Sport Watch for just $395 with FREE shipping and a two-year warranty.
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