It's Time for Shot Show 2015, We have some Great things in Store

January 17, 2015

We will both be in Vegas next week for Shot Show 2015.  This will be our third Shot Show in as many years, and this year is shaping up to be the best yet.  As is our custom, we will be launching some new products at the show.  First and foremost will be the digital analog Ambush.  The Ambush combines extreme functionality, aggressive AR-15 inspired design from the mind of Jerommie Smith.  Simply put, the Ambush is a field-ready tool and available in both PVD and Stainless Steel renditions.  We set out to design and build the most useful, visually appealing, and accessible Swiss-powered digital analog watch on the market, and we think we achieved the task.  After all, every man deserves a quality watch that blends form and function at a reasonable price.


We are also pleased to bring the new Stainless Steel bracelet for our Sans-13.  This PVD-coated beauty is available as a standard part of the Sans-13, or as a separate addition for those who presently own the tactical workhorse. Furthermore, we are raising the bar on the best tactical watch on the market by including a black NATO strap with each watch.  We want to over deliver.  If you are at Shot Show this year, we will be walking the floor so check us out.

At our hearts, we are designers and builders.  We love to tinker.  In this way, we will be rolling out the custom Atlantis Rogue options.  Some people want to have a totally custom experience, and we can deliver.  Options includes numerous hand sets, dial colors, cases and cerakote options.  Cerakote provides a long-lasting durable coating to the watch, and is just down right cool. 

Finally, as the years have moved on, we have raised our game and our efficiency.  For this reason, we are dropping the prices on our American build Swiss ETA automatic watches. Again, we want to over deliver on all of products and made sure that all men have the ability to attain an heirloom-quality watch at an affordable price.  Just think of us as the Blue Collar Luxury Watch Company.  

Remember to follow us on social media, and meet up with us at Shot Show.

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